Small Business Tips: Thirteen Secrets Revealed

Is your small business falling into a dangerous trap? Follow these small business tips and learn from those who have already made some costly mistakes so you don’t have to!

Small Business Tips:

1. Lead with revenue, not expenses. Don’t spend before you earn. That also means not purchasing every shiny object.

— Hold your purchases accountable for what you planned for them. That means use of the class or product you just bought!

— Hold your expenses accountable for producing promised results. Take action!

2. Be your own guru. All good training is useful. Get a business mentor that can help you. But, stop looking for a know-it-all guru and get going on your 6-month grand goals. This is a huge part in empowering yourself. Knowledge = confidence; Ignorance = fear.

3. Realize this is the new normal. This is the new normal market. Successful marketing today takes dedication, insight, authenticity and action.

4. Follow through and follow up. Any successful business person will tell you that their #1 source of business is repeats and referrals from past clients and centers of influence. If you don’t call them, they will forget about you and your offers of expertise.

5. Live in the present. Make money with your business of the moment instead of focusing on what used to be or might be – be present in the here and now.

6. Don’t be a seminar junkie and a no-action flunkie. You must do both to succeed! It’s not enough to just read about, study, and learn what to do for your marketing and life vision. You also have to take action and DO what you learn, so get out of analysis paralysis and get into action. Get out of your office and network!

7. Know your market stats. How many visitors come to your site each month? How many emails are being opened, or links clicked? What are your clients talking about? These are all essential pieces of information for your strategies and tactics follow through.

8. Understand urgency. Don’t take too long to act on responding to questions and comments. Call leads and prospects back immediately and communicate regularly with existing clients.

9. Think like a business owner. Being debt-free IS free. Know your business and personal overhead and make sure you have a business plan. Know how many clients you need to contact in order to close and achieve your goals.

10. Focus on new lead generation daily. Establish minimum standards for the number of contacts you will make per day and become a well-rounded lead generation machine.

— Will you make 20 calls a day?

— What is your plan to attract a larger list?

— How do you stay in contact?

— How will you earn sales from your relationship building with your client base?

11. It’s not a numbers business, it’s a people-helping business. Our truest purpose is to be of service to others. Focus on what you’re here to give and the income will follow.

12. Don’t be phone-phobic. The answer to growing your business may be: “pick up the phone.” Cold calling and warm calling just take practice on a daily basis.

13. Write out your Passion and Vision. What is your plan/goals to get your life’s dream business and lifestyle?

Only you can make these secret tips work for you – they are only secret, if they are hidden in your business.

I have read that action breeds confidence and courage!

Creating Wealth With Small Business Ideas

Entrepreneurs are exceptionally good at a few things, and one of those is creating wealth. They understand the basics of what wealth really is, and what it is not, and they understand that to create wealth today they must be masters at developing small business ideas.

What Wealth Really Is

An important aspect of creating wealth is understanding wealth. Now most people think they know what wealth is, but if you ask them to define it, they usually come up with an answer such as “money” or “possessions”. These kinds of answers to the wealth question clearly show they do not understand it.

So, what is wealth?

Wealth is value. Dollars and cars and houses and oil reserves are evidences or tokens of that value, but they are not the value. This difference is a key element of understanding wealth, and understanding the difference helps one to view it properly. There exists a limitless supply of wealth in the world. Literally limitless. And this is because more can always be, and always is, created.

Many people think of wealth as being a large pie from which all people or societies or businesses can take a slice; some bigger, some smaller. This picture seems to make sense, but it is very inaccurate. If this were true, then the more people that existed would necessarily make the available slices (or size of each slice) smaller. But if you look closely, you will see that is simply not the case. Wealth is created, produced, and disseminated by people to people, but there is always more to be made, more to be given, and more to be taken.

For an example, consider a company which employs a group of people on a project and there has been $1000 allotted to it. When the project is done, the manager is paid a $1000. He has nine people who work under him. Each of those nine have done some work to generate the $1000 which came from the company they all work for. If the manager gives each one an equal share of the money, and includes himself in the pay out, each will get $100. Simple enough.

But what if there were only four people working under the manager? If he divides the money equally to himself and four others, each will get $200. In this scenario, the people working did the same work but received twice the money. This is an example of people sharing parts of a pie, which in this case happens to be $1000.

But we can’t stop there, because it must be understood the $1000 was not the wealth created, but the token of the wealth shared by the company to the workers. The company could have allotted $2000 for the project, or $4000, or any amount they chose. And the manager could have hired nine people or four or even twenty four. These are arbitrary decisions made by the company and manager but have no real effect on the value of the project… they are merely tokens of the value.

How Wealth is Created

The real wealth created here was the project itself: what was done, what was created, what was accomplished. The actual benefit produced is the real amount of wealth created. Perhaps a new public park was planned, or a new gate latch designed, or a new training manual written. The wealth was the project accomplished. The company may have paid a $1000 for it, but the real value of the project is unlimited.

A new park will likely generate fun and healthy exercise for years and years for thousands and thousands of people. How could anyone put a dollar amount on that?

The new gate latch may be the best design ever and start a whole new line of products which lead to employment for hundreds of people which leads to better livelihoods for thousands. How could anyone put a dollar amount on that?

The new training manual could lead to better work production or to new businesses being created which generate millions of dollars which in turn enrich the community and lead to jobs and…

Creating wealth has limitless effects, and there are no dollar amounts to define it. Understand this and you understand how to build wealth.

How You Can Create Wealth

Creating wealth has an almost inherent characteristic of newness. If you consider the most notable illustrations of wealth, you will notice they involve the promoting and acting on IDEAS. Yes, the idea concept is the most valuable commodity on planet earth. And this is precisely where the average man or woman has an opportunity to make something phenomenal, something powerful.

The unmatched impact of small business ideas.

Not everyone has outstanding athletic skill, or a house in the best neighborhood, or rich parents. But we all have one thing for sure: our minds. And we are given the gift to be able to control our own minds, and use our minds, for good purpose. No one can take that from us. So it behooves us to take every opportunity to build, strengthen, and use our minds, all of the time.

Internet Marketing for Small Business – 6 Powerful Tips To Gain A Formidable Online Presence

My name is Hans Storrie, I’m an Internet marketing consultant for small business, and I’d like to share with you 6 excellent tips and reasons why, if you haven’t done so already, you should be taking full advantage of the available tools and professional help get your business seen by more potential customers, hence gaining more sales and most-importantly, increase your bottom line profits while slashing your current advertising costs.

1: If you’re business provides a ‘business-to-business’ or ‘business-to-consumer’ local service, you must have a well-optimized Google Places listing that shows up on the first page of Google for you main keyword phrase. Why? If you don’t, your competitors will and it will take you much longer to outrank them.

2: A top Google Places listing is enhanced by a business website. Businesses that do not have a website and are currently showing on the first page of Google, you’re lucky but be warned! It’s only a matter of time before your listing will drop away to allow a competitor’s fully-optimized listing to follow in your footsteps. With more business websites being built using WordPress, there’s no reason for any small business not to start building their own piece of online real-estate, especially when WordPress is FREE, easy to use, and very much Google-friendly!

3: One of the biggest reasons that so many small businesses fail to get the traffic and online exposure they deserve, is the fact that they’re targeting the wrong keyword phrases. Search Google for their Free Keyword Tool then enter the main keyword phrase you think potential customers are using to find your business. You’ll get some astonishing facts along with instant data that shows you the competitiveness of any keyword phrase, the amount of times that your keyword phrase is searched for in any given month, plus a whole host of other relevant data. If you’re just starting to build your online campaign, this is definitely the place to start!

4: Once you have a list of targeted keyword phrases, you can then start optimizing your web pages accordingly with the proper meta tags, title and description tags, navigation structure, inner-page linking, a solid on-going back-linking campaign sprinkled with a splash of social media interaction, and you have the perfect recipe to give your business the best chance of success over any competitor.

5: Your own business website may be pretty to you, with nice images and lots of stuff about YOU, YOU, YOU! But if your website hasn’t a clear PURPOSE with a clear ‘Call-to-Action’, your visitors will simply leave without ever buy anything from you!

If you want people to call you, TELL THEM! If you want people to give you their name and email address… ASK THEM! Offer them a friendly bribe like a free report, a weekly, bi-monthly or monthly newsletter, Free Tips, a Free chapter of your latest book, a discount voucher or coupon or whatever the case may be.

Doing so will put you in a better position to follow up with your visitors on a regular basis, start building trust, business relationships and eventually making much-needed sales. You didn’t marry your spouse on the first date did you? The same principles apply to your business!

6: Follow-up regularly with quality content. You’re subscribers can soon forget the reason they initially requested your freebie unless you maintain an ongoing relationship with them. Sometimes it can be difficult to write a newsletter, articles or good content on a regular basis, but this doesn’t mean you have to stop following up.

There are several things you can do to continue sending your list stuff they’ll appreciate, and one of them is breaking down your product or service into small benefit-ridden tips and loading them into an autoresponder, how?

Let’s say your business is an accountancy practice and the main purpose of your website is to attract new clients, do you think you could easily put together 26 quick tips about ‘accountancy for small businesses’? Of course you could. Sending 1 good tip to your subscribers every week means you’re providing valuable and appreciative content for 6 full months.

The best thing too, once it’s set up, your business could be attracting valuable new clients on a regular basis, without you lifting another finger or paying elsewhere for expensive leads.

A good autoresponder service will cost you around 13.00GBP per month, and well worth every penny of this small ‘lead-generation’ investment.

Why Internet Marketing for Small Business Can Provide Longevity to Your Online Efforts

Having your own Internet marketing consultant on board when taking your business online may very well cost you initial monthly fees for 3, 6, or 12 months, or depending on the competitiveness of your market, but the return on investment can be much greater and can save you many months, if not years of learning.

Lessons From Iowa for Small Business Owners

Perceptions

We have just witnessed the battles for dominance of the Republican and Democratic mindset at the Iowa Caucus. The Iowa Caucus is not just another Caucus. It is considered to be of tremendous significance in helping to determine the ultimate outcome of candidates challenging for the Presidency of the United States. Hence, its’ importance and why the eyes of the political classes, the media circus and the faithful followers attach such significance to the result.

Influence

What has that got to do with Small Business? It has a fair deal of built-in lessons for anyone and everyone interested in the multi-million world of advertising and marketing. It presents opportunity to analyse what Branding, Marketing, Competition, Positioning is all about. It is presents incisive insights to the influence of the media and a glimpse, at least, at what forces and agendas are leading or behind the drive to influence, in the case of Iowa, the minds of the voting public.

Communication

The identical tools, tactics and strategies are at play in influencing how we chose our services and products in the market place. Additionally, now, we have the increasing use of technology, TV., Cinema, Smartphone, Cyberspace, all additional and speedier methods of conveying powerful messages, incessantly invading and distracting our mental space.

Our conversations are dominated by accounts of what we have just seen or heard on the Internet, through Social Media such as Facebook, LinkedIn, Twitter and, of course, Radio and Television.

Conditioning

Messages, messages, messages – constant, incessant, injections of ideas and thoughts into our brain-cells – subtly insinuating how best we ought to respond in order to be ahead of our contemporaries in whatever way we feel a need to compete. Even the urge to compete is built into the process – offering a, “Call to Action”. These are scientifically and specifically structured so as to trigger a psychological and, or emotional response from the targeted public. We are being conditioned to respond in a given way and, frequently, within a time specific frame-work so as to add urgency to our response.

Return on Investment

The point about the Iowa Caucus is that, in spite of the millions of dollars invested by the leading candidates on both sides, the message did not land in the way it was meant to land. in the minds of the targeted audience and, consequently the multi-million-dollar investment in preparing and delivering the message did not yield the anticipated result.

Lessons for Small Business

The lesson for Small Business Owners is relatively easy to absorb. It is critically important to have a clear sense of what unique, distinguishable value you wish to offer to your potential followers. In the case of business, we normally refer to leads, prospects, customers or clients. What product or service is your business offering and what makes it different from the competition? General, sweeping, platitudes describing your service or offer will not necessarily penetrate sufficiently to generate the particular response you need. It requires careful thought and consideration in the preparation, presentation and delivery of your message in order to ensure that it is directed at the particular, rather than the general, target audience from which you wish to generate a response; it must contain something of unique and distinguishable value. Finally, your message must have something of importance to say. You must say it well and say it often.

If you are engaging someone or agency to assist you in constructing, presenting or delivering your message, you will be more assured of a good return on your investment if you ensure they understand what it is you wish to convey and possess the requisite knowledge, understanding, skill and capacity to prepare and present it so as to obtain optimum benefit.