How To Improve Your Customer Base Small Business Mailing Lists

Improve Contact with Small Business Mailing Lists

For many independent businesses, small business mailing lists make up the core of their advertising efforts. Many local stores or service companies find that advertising through any other means cannot offer the return on investment that their marketing efforts require. These lists, unlike advertisements online or in local newspapers, allow you to conserve resources by reaching out only to those who are likely to become customers. Even if you have had a number of positive responses from members of your mailing list, it is always possible to see improvement in response rates by changing the way you contact them.

Whether you are sending emails or mailers, timing is the key to getting the response rate that you want. If the piece you will be distributing is promoting a sale or any other limited time offer, make sure that it arrives just a few days in advance of the start date. Mailers that arrive too early are likely to be forgotten by the time the sale period begins. Those that arrive after the sale has begun may not give customers enough time to plan their trip and take advantage of the promoted discounts. To ensure that your pieces arrive when you need them to, write the copy and create the layout well in advance of their distribution.

Offer and follow through with incentives for customers who supply personal contact information. One of the most common incentive programs, and one that is extremely effective, is offering a special discount during the month or week of your client’s birthday. Not only will this be a gentle reminder to visit your store, it will also make them more likely to recommend that friends and family members join your contact list as well. By joining with them in celebrating special events, you and your staff can further endear yourself to your most loyal customer base.

When promotional mailers are properly timed and worded in such a way as to make them feel more personal to the recipient, they will result in more converted leads and return visits from past customers. Well-used small business mailing lists should exist both to begin new relationships with prospective clients as well as to continue to cultivate your relationship with loyal customers.

The Must Use Marketing Technique for Small Business Owners

Using marketing principles to win business and sales and to grow your company earnings, is a lot less stressful than relying on sales pressure or closing techniques on your potential customers.

I frequently get asked if there was simply one marketing strategy I was permitted to make use, exactly what would it be?

For me it would need to be the official written Sales Letter.

I’m not discussing e-mail, I’m not discussing a web page, I’m discussing something physical that lands on someone’s desk, in an envelope and with which they have to actually handle and review. There’s a number of reasons this is my selection of medium from a marketing viewpoint.

The very first factor is that it has actually been my most effective lead generation strategy as well as that of numerous of my customers and the reason being is that it’s so unforeseen. After all, who composes a letter nowadays?

We send out an e-mail, we send out a text/SMS etc, so simply because it’s different makes it (and you) attract attention from the crowd.

Second of all, the fact you put in more effort than what’s typical develops an immediate connection with your potential client. Simply because they need to open the envelope and engage with the material alters the way you are viewed in their eyes and this is prior to you having actually ever talked with them. Right away you are possibly beginning to develop a relationship which is a crucial feature of creating sales without selling.

So it is really unanticipated, which’s exactly what makes it different. The letter needs to be crafted in a certain way for optimal outcomes, so learning sales copywriting abilities, I believe, is an essential ability every entrepreneur, sales individual or marketing executive ought to have. The other secret is make the letter part of a system, suggesting it’s no sent out in isolation. This will certainly make it much more impactful.

It’s a really flexible technique and can be made use of in a great deal of various methods. It can be utilised in mass mailings to create great tons of brand-new leads into your business or could be something that is done on a more customised basis, possibly to existing consumers to up-sell them on something. These are normally much more lucrative sales letters also. So there’s a great deal of various ways it can support a marketing project, it’s really versatile in the way that it can be utilised, however it always produces impact and distinction.

As I stated, it has to be made use of as part of a small business marketing system for optimal effect, so I would not do it in isolation. You also have to think about exactly what enters into a letter of this kind and think of what call to action you desire, knowing exactly what occurs after the letter lands on the client’s desk and is read by intended target. Plus consider follow-up systems also. Letters are best made use of in a series, carefully informing your customer on an extremely specific offer.

Among the factors of why the majority of my clients like it a lot is that it can remove cold calling. It is a lot simpler to call someone up as opposed to being absolutely cold. To be able to state “I sent you some info recently, or I wrote to you personally and I simply wish to make certain you got the details I sent you and see if you have any concerns”, is a lot easier.

It’s a lot less invasive if you have actually led the way with the letter, however you might get the client stating “No I didn’t see it”. This takes place occasionally or they might state “Yes I have actually got it, however I have not in fact read it yet”, in either case, these are simply chances for you to engage even more.

What commonly takes place is that when you do call a client, they’ll state “you know what, I have actually got your letter right here on my desk, I have actually been intending to call you, I’m glad you called”. I have actually had that happen various times as well as having clients and customers of mine experience that at various times also.

I have also even had actual customers of mine been written to by the leads they have actually written to, yes, their potential customer has written back stating “Thank you for your letter, might you kindly call me with regards to discussing your services and products”.

So it’s extremely effective and for that reason would be my option of marketing strategies if I needed to choose just one.

Improving Business Leads – How to Be More Interesting and Engaging

While business networking and business leads are all about “business” there’s still something very personal and human about the process of networking. At the heart of it is human engagement. If you introduce a boring, drab and dull person into a networking event they’re not likely to garner the same business leads as someone with a lot more charisma and social finesse. Want to be more interesting? It takes more than just a few tricks – It’s very much a subjective issue as to what is “more interesting” but there are some things you can do to make yourself more engaging.

When you think about “being interesting” it’s about generating interest; giving people a reason to engage with you and stay connected once the networking is completed. Business leads and referrals then come later because people remember you based on your interests and how your personality resonated. It starts with knowledge

Improving Business Leads through Knowledge Acquisition

You can greatly increasing how interesting people perceive you to be by boosting your level of knowledge about interesting subjects. Mind you, this is not necessarily what’s interesting to you but what’s interesting to people overall. Again, this is subjective but a little research shows you some of the things that people are typically passionate about. Likewise, subjects that are specialized and not general knowledge are a good pick – underwater cave diving would stand out more than a specialists view of football.

Improving Business Leads with an Interesting Entrepreneurial Spirit

It’s consistent that most interesting people are those that have an interesting line of work. This makes other gravitate toward their specialty and want to learn more. The surgeon who specializes in a very unique heart procedure for saving children has a more interest career than the guy running a grocery store. Since we can’t all be groundbreaking pediatric cardiac surgeons you have to look elsewhere. Start something unique, do something crazy and build a brand that brings awareness and light on you. If that light can shine on those around you that’s even better because people will want a cut of your light.

Improving Business Leads – Be a Raconteur

A raconteur is someone that is highly skilled in the art of storytelling. From the time we’re crawling on the floor to the final resting place we all love a good story. Too many conversations are filled with small talk and verbal auto fellatio. If you want to increase your interest and engagement then learn to turn a conversation into a story. What elements interest people the most in a good story? Danger, Money, business, ego, psychology, social failure and of course… sex.

Improving Business Leads with Better Social Style

When you’re out there networking to build business leads, you have to remember that communication is all about style and presence. Interest is always about how you’re perceived, and style can help you fake it while you prepare to take it to the next level. Your communication style encompasses tone, speaking pace, ability to listen, mirroring conversation partners and overall presentation.

There’s no rocket science or magic formula behind being an interesting person. For many people it comes natural and for others they will need to work at it and build up their “skill”. Either way, if you present yourself properly you’ll improve your engagement and business lead acquisition at any business networking event.

Internet Marketing for Small Business – The Vital Truth

As a small business owner it’s our natural tendency to approach everything with a hint of skepticism. There are so many ‘next big things’ that it’s oftentimes difficult to distinguish between a passing trend and a legitimate evergreen marketing strategy for a small business.

Skepticism or no, I’m willing to bet that by now you’ve started seriously eyeing Internet marketing for small business as a viable addition to your advertising repertoire; you’re starting to realize that this is something worth jumping on.

Let’s face it – Your competitors are doing it, so you should do it too lest you unknowingly give up a foothold in your niche.

Wait Just a Minute – What is Internet Marketing, Exactly?

Before we go any further I think it’s worth taking some time to clarify exactly what we’re referring to when we say ‘Internet Marketing’. If you’ve done any research at all on the topic of small business online marketing, you’ve probably seen a wide array of terms thrown about. It can be very confusing to learn anything at all about Internet marketing with a seemingly endless amount of ideas out there… How are you supposed to know what’s what? Well, below I’d like to briefly go over a few of the most common terms and methods that you should concern yourself with:

#1. Small Business Search Engine Optimization (SEO)

Small business search engine optimization refers to getting your business’ virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keyword phrases. Whether it’s a Google Places page, a YouTube video, a Facebook page or even your own website, the goal is to position yourself so that local searchers see YOU before your competition.It sounds complicated, but that’s why we’re here. The results of a successful SEO campaign can be enormous.

#2. Small Business Email Marketing / List Building

Small business email marketing is without a doubt one of the most powerful forms of lead generation out there. Imagine having the power to reach your loyal customers any time day or night with your newest and greatest promotions? Imagine being able to send your customers coupons, newsletters and other interesting content so that you’re constantly in contact with them, remotely building your brand in their mind’s eye? I’m sure with a little imagination you can start to see the possibilities… Email marketing is one of the most viable long-term marketing strategies for small business owners to consider. Your customers aren’t going to stop using email anytime soon, and the ability to stay in frequent contact with a customer even if they’re not visiting your actual place of business is too good to pass up. If you take nothing else away from this article, at least learn more about small business email marketing.

#3. Social Media Marketing for Local Businesses

This is the newest and greatest trend in the world of Internet Marketing for small businesses. Facebook alone has over 800 Million users worldwide, and most users spend a minimum of 6 hours per month on this website. As Facebook grows it’s an increasing amount of time YOU could be using to further your business. Facebook, Twitter and other social media sites are going to be some of the greatest marketing mediums of 2012 because they give you the ability to keep up with interested customers on a daily basis through websites that they’re spending lots of time on anyways. Why not take advantage of this opportunity?

#4. Pay-Per-Click Advertising for Direct Marketing

The next time you’re searching for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. These are actually paid advertisements from Google’s AdWords program, and they’re a crucial aspect of small business online marketing.

The pay per click advertising (PPC) works is a simple 3 step process:
• Write a small ad for your business
• Pick keywords or locales to target
• Pay per click for traffic directly to your business’ website

Pretty easy, right?

This is a great way to start off your Internet marketing campaign because with Pay Per Click you get exactly the results you pay for. Want to give 100 new customers the chance to fall in love with your business? Pay for 100 clicks to your website… Done. I’m sure you can see the value in this kind of cost-per-lead advertising. Through proper lead generation and analytics you can have yourself quite a profitable campaign that runs virtually on autopilot.

And hey, want to really explode your customer base? Why not use PPC advertising to drive targeted traffic to your email newsletter so you can stay in contact with your new potential customers?

Why Internet Marketing for Small Businesses is a Good Investment

What holds back most small business online marketing campaigns that the business owners fail at marketing automation.

We’ve all learned this lesson: When you try to do everything yourself you inevitably fall behind in the areas you’re best at, and don’t get far enough in the areas you’re good at. The result is that your business slows down, and you don’t see as much revenue as you should / could. If time is money, then you can’t afford to spend an increasing amount of time on something that someone else could be doing faster.

That’s why when approaching Internet marketing for small business I recommend enlisting the assistance of a trained professional.

Time and time again we’ve seen a much greater ROI when the business owner focuses on running an outstanding business, while the Internet marketers do what they do best – Capture the interest of potential customers. Whether you decide to pursue small business search engine optimization to bolster the rankings of your website or social media marketing to get the word out through Facebook / Twitter, you can rest assured that you’ll see better results from someone who’s done it before.

Internet marketing for small business doesn’t have to be time consuming, and it’s certainly doesn’t have to be expensive. In fact, an Internet Marketing campaign can be relatively cheap when compared with other marketing strategies for small businesses! As a small business owner you’d be giving up a lot if you limited yourself to offline marketing only, so I urge you to consider the techniques and methods outlined in this article. I’m sure you can find an Internet Marketing company or service provider who would be more than willing to help you with these internet marketing services so you can start finding new potential customers on autopilot. What are you waiting for?