5 Success Strategies To Lead Your Small Business Effectively

As an entrepreneur and small business owner or manager your business will often be limited-or-limitless depending on how effectively you are able to lead. Leadership qualities in and of themselves are easy to define – any dictionary will give you the technical definition of leadership as well as the qualities inherent in a leader. True leadership success lies in blending these attributes with your personal style in a way to truly express your inherent gifts and talents in such a way to move people and opportunities towards your inspired vision.

Here are 5 strategies to ensure you effectively lead your small business to success.

1. Motivate individuals through passion and inspiration.

The most successful businesses always seem to capture an essence and create an almost “cult” like following among its team members and customers. Zappos, Google, and Apple have all created a culture of truly motivated and inspired individuals. This motivation permeates the business structure itself, but more importantly, freely flows out in to the marketplace through its products, services, and clients. How are these companies able to move so many people and opportunities towards them? Inspired motivation with mutual respect for individuality.

As a business leader you must possess a clear inspiration of a bigger future for you and all those around you. This includes team members, advisers, and most importantly the clients you serve. If you truly are inspired by your business you will motivate and excite those around you by your passion and enthusiasm. Passion and enthusiasm attracts other individuals with similar values and mindsets. Combine these two catalysts with a clear vision and you have a formula for successful motivation.

2. Respect and encourage unique individuality.

Old school ways of management would have you focus on conforming the world to fit your vision and strategy. The exact opposite holds true today. You must truly respect and encourage individuals to freely express themselves through your vision, organization, and products or services. The more you are able to empower everyone associated with you to be their best through their own unique abilities the sooner you will see massive transformation in your business success.

3. Empower through empathy.

Leading a business effectively isn’t just about articulating the vision and ensuring everyone understands you and your intentions. More importantly your success depends solely on your ability to empathize with others and truly hear what they are saying. By understanding the position of your team members you will be able to incorporate their motivation for success into your own vision for the organization. In turn, if you truly understand your clients position and fulfill their needs on their own terms, you will foster long-standing mutually beneficial relationships.

4. Foster trust through accountability.

Personal accountability is one of the biggest traits you will possess as a successful leader and in-turn require of those around you. A successful accountability habit includes the following:

Be honest and tell the truth always.

Follow through and do what you say you will.

Lead by positive example.

Be realistic and set achievable initiatives

Delegate effectively and responsibly.

Honor and respect the individuality of others.

Hold others accountable for themselves.

5. Pay it forward.

Pay it forward by remaining a life long learner, motivator, and teacher. As you inspire and motivate those around you to share in your vision for success, others will step up and begin to champion your cause. As a true leader it is your responsibility to seek out other individuals and inspire them to step forward and lead. The more openly you share your success and teach others the better able you will be to continue to expand your leadership abilities.

Blend these 5 success strategies with your personal leadership style and I know you will maximize your effectiveness and see immediate results.

How To Never Miss A Lead With Three Features Of Small Business Phone Systems

To stay on top of the competition in a tough economy, chief executive officers authorize large amounts of money to be spent on generating leads. From paying high quality employees to find these potential customers to services that help with making sales, company owners don’t scrimp when it comes to getting new clients. However, many organizations actually send future clients to their competitors without even realizing it. When someone calls a company and never gets to talk to anyone or keeps getting the run around from people who don’t know the right person to transfer the call to, they hang up and call the competition. Not even answering calls is another huge money waster. Companies must consider a business VOIP provider that offers voice to text, “Contact Us Plus” widgets and find me/follow me features in order to gain new clients and make those sales.

Voice Mail To Text Saves Valuable Time

Staff members work very hard to answer calls and deal with customers’ concerns in a timely manner, but some small business phone systems make this impossible to do so. Without the voice mail to text feature, employees can spend hours listening to voice mail messages and trying to jot down the important info and contact numbers. Sometimes a person has to replay a message several times before getting everything they need on paper. Managers who accidentally write down the wrong name from a voice mail message can lose a sale. A business VOIP provider that includes voice mail to text options will allow users to read a written transcription of their voice mail, making sure they get all of the data they need at one time.

Never Miss An Important Call With A Business VOIP Provider

With find me follow me features that are incorporated into some small business phone systems, individuals can be sure to never miss that one call that leads to the highest sale of the year. These options allow users to directly transfer incoming calls to other local or long-distance numbers, whether landline or mobile. Executives who have to work late at night and take calls from customers in other time zones appreciate this opportunity to do so from home just by entering their home number into the account. The system automatically transfers the calls from the office to the home number if the user has turned on the find me/follow me feature. More than one number can be put into the system, allowing calls to reach a cell and home or other location. Traveling employees can rest easy with these options, knowing a call will never go unanswered. This benefit also prevents a company from needing to hire one or several staff members to constantly answer phones and take messages for staff who are away from the office. Large corporations can even utilize find me follow me by not forcing a receptionist to hunt down an employee when someone is calling. Instead they can turn on the find me option to allow that person’s calls to go directly to their cell.

“Contact Us Plus” Widget Keeps Customers Connected

In today’s world where so many transactions take place through the Internet, widgets are becoming more and more popular. Small business phone systems that offer a “Contact Us Plus” widget allows companies to gain more leads just from people browsing the web. This benefit is a copy-and-paste web widget, letting customers and potential clients to click-to-call the right person at a company. Online public relations can greatly increase through this one application. In addition, this tool ups brand awareness without much hassle, cost or effort. Many companies have reported that this type of application has improved audience experience and provided interactive and engaging content that raises search engine optimization.

A business VOIP provider with a “Contact Us Plus” widget gives employees the opportunity to assign three user specific items to the widget. Twitter, LinkedIn and Gravatar can be utilized through this option. Customers can automatically link to a company’s Tweet stream when they click on the “Contact Us Plus” widget. Also through this feature, a person can view an organization’s LinkedIn public profile or see a profile picture.

By choosing small business phone systems that come with the three features mentioned above, companies can always stay on top of their game and never miss out on that one lead that could make their organization very successful.

Internet Marketing For Small Business Owners – Use A Lead Follow Up System To Get More Customers

If you are new to the topic of internet marketing for small business strategies, you may not understand why it is a good idea to use email lead follow up systems to get more customers and grow your local business. The results of many surveys have shown that online business marketers have received most of their sales from the members of their business email lists. So if you are wanting to get more local business online consider setting up an email lead follow up system with an autoresponder service.

Make sure that you have an opt in form on every page of your website so that where ever your visitors go, they have the opportunity to join your business email list. Offer them something of real benefit that will entice them to join your list in order to get access to it. After they have joined, you must continue to follow them up by sending out emails at regular intervals so that your local business is kept constantly in their minds. I have heard many internet marketing experts say that it can take up to seven points of contact with a subscriber before they take the decision to make a purchase.

It is also a fact that we as consumers are much more likely to make a purchase from someone we know something about and have come to trust. If a sales person appears at your door and tries to sell something to you, you are not likely to buy it, even if the product is a good one – mainly because you don’t know them and perhaps could not trust them either. The same process occurs online.

However, you can build a relationship by creating a lead follow up system in which you email your prospects regularly with information that presells your services. Tell them about special promotions that you have on offer, send out a newsletter, refer them to an article or blog post in which you educate them about some area relevant to your business niche. When you send out lead follow up emails always make sure that you highlight the benefits to them as the customer. In other words what is in it for them?

A lead follow up system with an autoresponder service can also be used to remind your business email list subscribers that you are available to assist them with their needs. You can also use this lead follow up system to receive feedback on your products and services by sending out an email which asks them directly. Research has also shown that if you share a little about your story with your prospects, you can very quickly build up a rapport with the target market that you serve in the local community. By sharing your life experiences and story in these emails you will find your customers are more able to trust you as they get to know you more.

Internet marketing for small business strategies is all about creating relationships with the people who need your services to the point where they know and trust you enough to do business with you. You can build this relationship with an email lead follow up system using an autoresponder service.

Intro To Viral Video Marketing For Small Businesses and Solo-Entrepreneurs

Video is currently one of the fastest growing marketing strategies for small businesses. Why? Video marketing is one of the most powerful methods for rapid lead generation. Adding video to market your business can help you:

  • Generate Leads
  • Raise awareness
  • Generate viral social proof
  • Improve search rankings
  • Increase sales
  • Personalize your brand

If you are currently not maximizing video marketing, this article will show you the simple strategies you can use to create powerful online videos to grow your small business and brand.

Step 1: Pique Interest

The first step in building your brand and generating leads through video is to get people’s attention. You must trigger curiosity and to do that you must do something unexpected. We need to give your viewer a jolt, something that they will remember long after they have finished watching your video.

Quick tip: Use Theme Music – Having a signature theme song, tagline or phrase that you kick off every one of your videos with makes you memorable. Memorable equals Money. Music is universal and it creates an emotional response. You want to create that same response every single time someone watches one of your videos.

Step 2: Switch Up The Scene

When you are able to take your viewers on a visual journey you are able to hold their attention much longer. Instead of shooting your videos inside your office or behind your desk, explore different locations. Shoot your videos anywhere there is a great view. Go outside, go to the park, or to a local beach or restaurant. Switch up the scene and your viewers will not only want to watch the rest of your video but you’ll keep them wondering where you are going to be next!

Step 3: Rediscover Unpredictable

When you can keep things moving, infusing your videos with unexpected angles, scene changes or even walking or driving while you keep the viewer engaged. It is easy for viewers to get bored when they see the same static format everyone else is using. When you can change the background, the lightening, the color schemes throughout your videos, you keep your viewers interest.

Step 4: Elevate Credibility

You want to be seen as an expert, so how do you do this? By sharing your knowledge and the valuable information that relates specifically to your niche.

The more your viewers can relate to you the greater your results. Video is a great way to highlight what makes you or your company unique and different. There is nobody in the world just like you, there is no company just like yours and you should not be afraid to share your unique personality, style, character or company culture. This is what helps you make a connection and cultivate relationships with your viewers.

Step 5: Bountiful Benefits

There are many options for potential customers to choose from online and with so much information out there for your viewers to tap in to, you must find a way to separate yourself from the masses. You must find a way to hold their attention so they don’t tune you out or turn you off.

Just like a show premiere, you may only have one chance to capture someone’s attention so that they want to tune in for the rest of the season.

So you have to start off with a bang! The best way to make sure your audience doesn’t take you off of their playlist is to consistently provide them with benefits, pure solutions and high value content and information.

Any time we make a decision to engage in something or take action we do so because it is going to satisfy a need we have or benefit us in some way. Before you shoot any video you want to put yourself in your prospects’ shoes and ask the question how will they benefit from this? So make sure you know exactly what it is that your target market wants and create your videos with the intent to do just that. Provide them the solutions they are looking for, make sure the benefits to the viewer are bountiful and they will keep coming back for more.

Step 6: Teaser Time

At the beginning of each video you must give your viewer a reason to want to continue watching. You have about 7 seconds to make a good impression so you have to make it count. At the beginning of each video it is crucial that you let the viewer know your intent and the purpose of the video. Let them know what they are in store for?

You can say something similar to this: “In today’s video we will show you…” or “The reason I am shooting this video is…” or “Have you ever wanted to know how to”. You are telling them exactly what they are going to learn. Remember to be brief, clear and to the point.

Step 7: Reveal The Problem

When you can expose the problem your target prospect is dealing with or may face if they fail to do the right things, you help them realize that YES, I do need a solution to get over that obstacle.

For example, you may be doing a video promoting a service you provide. Your target prospect may think that your product is only for college kids, that you have to be computer savvy, that it is time consuming, etc.

Your goal is to be able to discuss your potential prospects concerns in a friendly, non-threatening way, where they feel comfortable about receiving help, just as if you where talking with a friend about something over lunch, just hanging out having conversation.

Step 8: Insightful Education

Educating your viewers and providing them with insightful solutions is ultimately what’s going to have them seeking you out time and time again.

So how do you teach in a way that makes it easy for your viewers to apply the information immediately.

The best way to do this is to outline a step-by-step blueprint, technique, a method, a formula. It may be a 3 step formula to article marketing or 15 steps for organizing your new home. It’s all about show and tell. You must be able to show and tell them the steps they need to take and what type of results they can expect in a simple and fun way that is easy to understand.

Step 9: Stepping Into Action

Your call to action is one of the most important steps to high converting videos that attract more traffic, generate more leads and make you more money. You have to tell your viewers exactly what to do next, give them instructions like, click this link at the bottom of this video now, sign up now, get instant access by clicking here now, buy it now…Get it? If you don’t do this you are leaving money on the table.

Do not assume that your prospects know what to do next. Hold their hand and tell them what to do next.

Now you may think it unnatural to ask your viewers to take action, but believe me it is perfectly ok. I know you’ve heard the phrase, “Ask and you shall receive” – well it applies to your business as well and if you want to make money you have to ask for it. Do not leave it to chance or hope they will figure out what to do next.

It can be as simple as “If you got value out of this video please visit my blog at yourwebsite.com for more helpful tips” or “if you enjoyed this video please leave me a comment below and let me know what you thought”. You can even throw in an added incentive to get them to take action. “If you buy today you will receive…”.

Effective video marketing is about showcasing your company’s personality, providing solid solutions to your viewers while inspiring them to take action on whatever it is that you are selling.

When you create and share your videos, you create a subconscious bond with your viewer’s lives. The secret is in your ability to provide helpful solutions to the problems your target audience have. There is no need to sell your product, service or business opportunity when you can provide solutions.

Solutions equal sales.